A sticky note assembly on a white wall. Photo (adapted & cropped) by Hugo Rocha on Unsplash.
A sticky note assembly on a white wall. Photo (adapted & cropped) by Hugo Rocha on Unsplash.

Why is affinity mapping in UX so difficult?

5 insights to make this powerful tool easy to use

Eva Schicker
7 min readDec 13, 2022

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The concept of affinity mapping

‘Affinity’ describes the overarching idea to link topics, themes, or concerns that have a likeness or similarity to each other.

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Eva Schicker

Hello. I write about UX, UI, AI, animation, tech, fiction & art through the eyes of a designer & painter. I live in NYC. Book author, UX Grad GA NYC.