Why is affinity mapping in UX so difficult?
5 insights to make this powerful tool easy to use
The concept of affinity mapping
‘Affinity’ describes the overarching idea to link topics, themes, or concerns that have a likeness or similarity to each other.
‘Mapping’ means the analysis of all items linked through affinity to recognize patterns, themes and trends.
Probably every UX designer has been asked to show an affinity map as part of their professional qualities. Affinity mapping is one of the most powerful tools in our UX tool kit.[1]
Read up on the basic idea of affinity mapping:
But affinity mapping is not just a composition of stickies. It is a succinct and truthful filigree of data distillation to show trends and themes emerge from detailed rounds of research.
Affinity mapping topics and themes include users’ positive engagments on the one hand, and also on the other hand, pain points, frustrations, lack of understanding, the paths not…
