Colorful shapes build individual persons and one animal, a cat. Placed close together and overlapping, they form an image of a group of people. Individual shapes are not distinctly visible anymore.
Colorful shapes build individual persons and one animal, a cat. Placed close together and overlapping, they form an image of a group of people. Individual shapes are not distinctly visible anymore.

Why Gestalt theory matters in UX design

3 principles that serve information architecture

Eva Schicker
7 min readOct 25, 2022

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Gestalt is a strange word in English. It is borrowed from German, like Fahrvergnügen*, or Zeitgeist**, to explain the principle of human perception and visual processing.

The term Gestalt has been formulated in the early 19th century in the field of psychology. It is often used by…

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Eva Schicker

Hello. I write about UX, UI, AI, animation, tech, art & design seen through the eyes of a designer. UX lead Lelantos Press, NYC UX GA grad. Top writer 5x.