Why Gestalt theory matters in UX design
3 principles that serve information architecture
7 min readOct 25, 2022
--
Gestalt is a strange word in English. It is borrowed from German, like Fahrvergnügen*, or Zeitgeist**, to explain the principle of human perception and visual processing.
The term Gestalt has been formulated in the early 19th century in the field of psychology. It is often used by…