Colorful shapes build individual persons and one animal, a cat. Placed close together and overlapping, they form an image of a group of people. Individual shapes are not distinctly visible anymore.

Why Gestalt theory matters in UX design

3 principles that serve information architecture

Gestalt is a strange word in English. It is borrowed from German, like Fahrvergnügen*, or Zeitgeist**, to explain the principle of human perception and visual processing.

The term Gestalt has been formulated in the early 19th century in the field of psychology. It is often used by…