When I was working at big advertising agencies in NYC, I always knew that the entire operation rests on the know-how of IT. I absolutely agree with you, IT is not given the central status in an organization's strength, and that's a huge failure on the part of the organization.

When I joined a small start-up, I made sure that tech and the digital know-how has a central and strong position. Even though we are a super-small operation, knowing everything about the digital and IT strategy is key to our business development.