Member-only story
How do we create a value proposition in UX?
Defining the unique reason why customers will buy and use our product
All the reasons customers will use my product
As creative UX designers, we itch to put forth ideas, collect research data, build personas and user stories, define the Initial Problem Statement (IPS), and push forward to ideate on the product. We want to be creative, productive and forward thinking.
Then, we need to craft a value prop to complement the IPS.
A value prop is an interesting module in UX. However, it appears to be full of business complexities and somewhat complicated. It can be challenging to grasp that a value prop is part of the UX design process.
A value prop does not have to be difficult to understand.
Thus, after we’ve defined the IPS, and before we push into ideation, we need to take a moment to breathe and reflect. At this point we need to craft the value proposition and define the most important aspect of our idea:
What is the unique reason why my customer will use my product?
