Ideation is a part of the UX process. For ideation to be fruitful, it is implemented after the research phase, when we empathize with the users’ needs, and also after the definition phase, when we craft user personas, user stories, and the problem statement.
Ideation is a part of the UX process. For ideation to be fruitful, it is implemented after the research phase, when we empathize with the users’ needs, and also after the definition phase, when we craft user personas, user stories, and the problem statement.

Understanding UX design ideation

How to create a wealth of research-based ideas

Eva Schicker
7 min readSep 27, 2022

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Ideation: The process of generating an abundance of ideas based on the problem statement, without judging or evaluating the ideas.

Ideation is a lot of fun

Ideation is the creative phase in our UX journey when we come up with a wealth of ideas. In the ideation…

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Eva Schicker

Hello. I write about UX, UI, AI, animation, tech, art & design seen through the eyes of a designer. UX lead Lelantos Press, NYC UX GA grad. Top writer 5x.