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Understanding primary & secondary, quantitative & qualitative research methods in UX
How UX research methods get categorized
Learning as much as possible about our users and their needs is the foundation of UX. To gather this user data, we have different types of research available.
For research engagement, we need to understand the categories and common methods UX designers use throughout product development, from ideation to launch, from post-launch to subsequent iterations.
Who and what
There are two main ways to conduct research, each leading to an array of research tools that can be utilized.
Firstly, it’s about who conducts the research, and secondly, what type of data is being gathered.
Defining primary and secondary research: Who
Primary and secondary are categories to define who is conducting the research. We distinguish primary research as research we conduct, and secondary research as research that is conducted by someone else.
