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Understanding pain point measurements in UX design, and why they matter
Thorough research and data analysis will provide the answers
UX Design Essentials Article 11 | Measuring Pain Points
What is pain?
Pain is a distressing feeling often caused by intense or damaging stimuli.
What is meant by points?
Points are the focus areas of UX research. They emerge from conducting user interviews and collecting insights from your users’ interactions with your person, product or brand.
Researching your users’ pain points can also be described as…
Receiving feedback on unpleasant or unsatisfactory product experiences
Covering sensitive topics
Listening to complaints
Detailing system break-downs
Your customers might tell you freely if they had an unsatisfactory experience with your brand or product. However, as UX researchers, we might have to prod deeper to gain a full report on a customer’s distress. It is our job to get as much detailed information as possible from the customer. The more our customers can tell us, the better we can improve our customer’s relationship with the brand.
How are experiences measured?
Experience measurements vary
They can be expressed in numbers, percentages, colors, descriptive words or emoticons, such as:
1 to 10
100% positive to 100% negative
Green to red
Happy to crying emoji
Descriptive words such as ‘painless’ to ‘utterly painful’
