Understanding pain point measurements in UX design, and why they matter

Thorough research and data analysis will provide the answers

UX Design Essentials Article 11 | Measuring Pain Points

What is pain?

Pain is a distressing feeling often caused by intense or damaging stimuli.

What is meant by points?

Points are the focus areas of UX research. They emerge from conducting user interviews and collecting insights from your users’ interactions with your person, product or brand.

Researching your users’ pain points can also be described as…

Receiving feedback on unpleasant or unsatisfactory product experiences

Covering sensitive topics

Listening to complaints

Detailing system break-downs

Your customers might tell you freely if they had an unsatisfactory experience with your brand or product. However, as UX researchers, we might have to prod deeper to gain a full report on a customer’s distress. It is our job to get as much detailed information as…