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The importance of i-statements in your MVP strategy
How to mine research insights and apply them to your product or service
UX Design Essentials: i-statements
i-statements are important research tools that help capture your users’ emotional interest in your product. They are gathered from your user interviews during your research phase. i-statements uncover the why of your users’ commitment to your product.
The Double Diamond method, a UX process model created in 2005 by the British Design Council, defines the best practices tools available for both research and design to arrive at a Minimum Viable Product (MVP).[1] The Double Diamond features the i-statement as a valuable tool to define your users, and describe your users’ sentiments about your product.
Thus, i-statements are integrated into your user definition during the research phase, before the start of design. Data sets derived through interviews (from researching your initial problem statement) will produce valuable insights on how your customers respond emotionally and personally to your product offerings.
