The essentials of building a user persona in your UX development phase
4 min readJun 10, 2019
UX Design Essentials: Article 3
To define our users’ brand experience, we must research their past interactions and future expectations of our product
Building a user persona is a process. It requires perseverance and good listening skills while conducting research. Analytical skills for synthesizing research are essential. Through this research/synthesis, we can define our user’s concrete and emotional…