A symbolic map of a Creative Room expanding the research space.

The art of gathering UX research data

Expand your research approach into a creative zone

Data can be gathered straight up. You can ask anyone who’s worked on the population census. By definition, census data reflect a number of details of the individuals counted, such as name, age, sex, of the person, and more.

However, gathering research data for a budding business idea or a physical prototype can be an opaque and difficult process.

Think of research as a loop

Inherently, data research is an ever-looping iteration. The process is never really done.

The research, design, and MVP development process is iterative, looping from beginning to end and vice versa.

At the start of a problem statement formulation, also referred to as the Business Idea Problem Statement, or the Path to a First MVP*, or How Do I Get Started Developing my Idea?, we have already entered the iterative mindset. [1]

When you have a business idea, write it down. Propose it to yourself as a big idea. Don’t let go. With the iterative mindset, this very frist idea is the seed of your research data gathering.

Every idea can…