Member-only story
The allure of neutral design
A contrast to screaming brand presences
Neutral design arises out of a need to declutter. It creates a sense of calm amidst chaos, an oasis of simplicity in the midst of overabundance. It gives consumers ease of use and perhaps an emphasis on product sophistication.
The definition of neutral is can be summarized as such:
Belonging to neither kind; not one thing or the other
Neutrality connotes a certain type of luxury, an earned value, an experience trusted for its exclusivity, a respite from a busy life.
Choosing neutrality as a design strategy opens up doors to explore fresh content hierarchy, composition, playfulness, innovative navigation, and above all, fosters an experiential frame of mind.
5 examples of neutral design indulgence
1. Neutrality through relaxed colors
A neutral color spectrum is the opposite of primary rgb, cmyk, or hex colors. Strong colors, such as red, blue, green, yellow, orange, or magenta are excluded in favor of white, black, and arrays of hues and tints.
Color design neutrality is expressed through tonal colors. Adding shades of black or white can…
