Red does not always mean love in UX

Colors have been attractive to me as a designer ever since. I use them freely and abundantly. However, digital interactive design has changed the way we use color as attributes. Here’s why.

Designing with Red: 1st in a series on color in UI/UX

The deeper meaning of color

In UI design, certain colors, such as red or green, can mean a multitude of actions. For a user however, colors can mean many different moods, evoking positive or negative reactions.

The use of color in UI design depicts the intent of the maker, the product or that of a service. For instance, a commuter sees an iconic red circle. This signifies something of high importance. At the blink of an eye, the user is reminded to act, because he has found what he is looking for, in this instance, the metro station.

Let’s take a look!

Animation of red symbols merging emotional signage, action items, and sensory icons. ©Eva Schicker 2020.

This simple animation…