It’s an interesting conundrum. I’ve rented three places via AirBnB and found the experiences in total always exceeded my expectations. The hosts were always amazing communicators, making sure that all my questions were answered.
I agree, being in the hospitality business as an AirBnB host is a serious position and a serious investment, and maybe hosts sometimes underestimate what it takes to make clients happy.
First and foremost I would say that communication is key, along with a welcoming gift to let new clients settle in nicely and feel welcomed.
Also, I’d recommend building up a trustworthy client base, so that hosts can have repeat renters.