A goal statement is based on 4 foundational aspects: what the product let’s the user do, who the user is, how it positively affects the user, and how the impact is measured.
A goal statement is based on 4 foundational aspects: what the product let’s the user do, who the user is, how it positively affects the user, and how the impact is measured.

How to write the ideal goal statement in UX

Defining the focus of the product design phase

Eva Schicker
4 min readOct 12, 2022

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What is a goal statement in UX? A goal statement describes the product you’re about to design and its benefits to your user.

It is a one- or two-sentences structure which identifies what the product will let the user do, who the user is, and how the action is beneficial to the user. It…

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Eva Schicker

Hello. I write about UX, UI, AI, animation, tech, fiction & art through the eyes of a designer & painter. I live in NYC. Book author, UX Grad GA NYC.