A goal statement is based on 4 foundational aspects: what the product let’s the user do, who the user is, how it positively affects the user, and how the impact is measured.

How to write the ideal goal statement in UX

Defining the focus of the product design phase

What is a goal statement in UX? A goal statement describes the product you’re about to design and its benefits to your user.

It is a one- or two-sentences structure which identifies what the product will let the user do, who the user is, and how the action is beneficial to the user. It will also identify impact metrics for measuring the effectiveness of the product.

A goal statement is primarily based on the problem statement [1], which encompasses data gathered through empathy maps [2], user personas, user stories [3] and journey maps [4].

Before we can write a goal statement, we must have already analyzed research data and aggregated them into a problem statement.

The goal statement relies on the problem statement!

Let’s review the problem statement

The 3 key steps to writing an effective problem statement are:

(1) Who is our user (also user persona) whom we want to help with our product, (2)…