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How do we actually synthesize research in UX?
The art of data articulation
5 min readMay 26, 2022
Synthesize: combine (a number of things) into a coherent whole
The Double Diamond methodology traces the UX process from research to synthesis, or, from discover to define. We synthesize research data in the define space of phase 1.
Therefore, the transition to data synthesis from data research happens between discover to define.
Before we can synthesize, document your research
Write out post-interview notes
- Highlight three most memorable feedback items per interview.
- Write out what the interviewee/user liked and disliked.
- Write out observations of the interviewee’s actions as they answered your questions.
Document key pull quotes
- Write out exact phrases that your interviewee stated.
2. Gather the quotes to craft a narrative around your research.
User quotes are an…