How do we actually synthesize research in UX?
Synthesize: combine (a number of things) into a coherent whole
The Double Diamond methodology traces the UX process from research to synthesis, or, from discover to define. We synthesize research data in the define space of phase 1.
Therefore, the transition to data synthesis from data research happens between discover to define.
Before we can synthesize, document your research
Write out post-interview notes
- Highlight three most memorable feedback items per interview.
- Write out what the interviewee/user liked and disliked.
- Write out observations of the interviewee’s actions as they answered your questions.
Document key pull quotes
- Write out exact phrases that your interviewee stated.
2. Gather the quotes to craft a narrative around your research.
User quotes are an amazing UX tool. They promote empathy, are highly effective in presentations, and can define the story in a user persona
For large research project, transcribe, transcribe, transcribe
- Record your interviews via a recording app, such as otter.ai (no affiliation, there is a free version).
- Transcribe your interviews via the app, and edit typos as needed.
- Highlight behaviors and motivations.
Review your research
See if you have enough data. You will want to have a minimum of 4–5 user and stakeholder interviews, completed a competitive business matrix, an existing product analysis, demographic studies, and other data mining such as online searches and content audits.