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CREATION MEETS UX

Great content curation done with key UX practices

How to identify content insights using the right UX tools

Eva Schicker
6 min readFeb 16, 2024

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Content curation begins with identifying the initial ‘why’ and completes with a successful ‘how’.
Content curation begins with identifying the initial ‘why’ and completes with a successful ‘how’.

Content curation seems easy at first glance.

However, when digging deeper and spending time on curating an actual content experience, many questions rise to the surface. These can span the gamut of “What is it that I’m actually doing?” to “Where’s the source for this snippet of information?” to “I created my newsletter, now what?”

Any question in the realm of content curation is viable. As curators, we are the primary drivers of the content presentation.

The crucial list of questions a curator needs to answer, at least to her/himself, oftentimes to a larger team including clients and stakeholders, is referred to as the 5Ws1H.

The 5Ws1H: Why, who, what, where, when, how?

Content curation sources multiple points of input, with a beginning and end that can also be described as curating from stating the problem to presenting the solution.

For example, I want to curate a newsletter for my online class. My intent is to boost my student number. My path, using the 5Ws1H to define my curated content, looks like this:

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Eva Schicker
Eva Schicker

Written by Eva Schicker

Hello. I write about UX, UI, AI, animation, tech, fiction, art, & travel through the eyes of a designer & painter. I live in NYC. Author of Princess Lailya.

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