Empathy, the UX designer’s most excellent asset
Why we need to care deeply about our users
Em•pa•thy
The ability to understand and share someone’s feelings, moods, and thoughts in any given situation.
Users come first
Developing products and services serves first and foremost our users. As UX designers, we are tasked to understand our users in depth. We do this by conducting extensive user research, continually gathering feedback from our users, and observing how they interact with our products.
In UX design, be it a product or service, we can’t take our users for granted. The needs of our users shift continually, in tandem with societal and economic shifts. Furthermore, user trends and priorities shift.
For example, just as technology is expanding at a rapid pace, users’ tech needs and participation in technology shift at a rapid pace.
We must be open to receive any user’s feedback with a wide-open empathetic abilitity.
To deeply understand our users, UX designers must have a superb understanding of being empathetic to users’ needs.
