Three coffee brands and their makers featured, from left to right: Onyx Coffee Lab, Joshua Tree Coffee, Creative Coffee District.

Designing coffee with an eye to UX

The unfolding java art revolution

I have measured out my life with coffee spoons. — T.S. Eliot

We all know the ubiquitously franchised coffee shops. Their names are etched into our memory banks. But no need to mention them here.

However, independent and entrepreneurial coffee producers have strengthened their market position throughout the pandemic years, and they are here to stay. In addition to producing exceptional coffee, and striving for sustainability and cultural celebration, they all share one particular market insight.

Each morning, the first thing that greets 42% of all coffee drinkers is the coffee’s packaging itself, even before the coffee is brewed

A generic coffee packaging bag, illustrating 42% of its space available as free ad space to every coffee-drinking person in the US.

The National Coffee Association reports that 42% of all coffee-imbibing Americans prefer to buy their coffee in a pre-packaged bag. These coffee drinkers are looking at their coffee packaging first every morning before actually brewing the precious beverage.