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Design androgyny in brand presentation
How brands are embodying all-inclusive gender expression
Design has personality. Design serves to delight customers and their brand journey. And depending on brand attributes, they address their users based on gender tonality.
The brand’s personality is often defined in gender-specific language. We see a brand as feminine or masculine, or designed for the modern woman or created for the contemporary man. Or, we say, this brand has muscle, or this brand inspires elegance.
This gender polarity serves to develop succinct UX strategies, targeted for the very specific customer. Gender, age, demographics, income definitions, they all are researched in depth to define the perfect client.
But what about if a brand is neither feminine nor masculine, or is both, or androgynous?
A brand can be developed as an androgynous brand. Thus, it can speak to every customer interested in the brand’s offering.
Definition of androgyny
Having the characteristics or nature of both male and female
The opposite of gender specificity
