Two main characters appearing in the presentation below.

7 design principles for building eye-catching presentations

How to create memorable, user-friendly screens that tell your story

As UX and visual designers we build many presentations, pitching our data and ideas. They unfold in mini and macro formats, intended to be seen by our team, clients, and eventually, by the public at large.

We live in a presentation universe

Presentations can be built in an infinite number of mechanical presets. They can get presented in person, or via video conferencing. They can be shared as social media posts or pod casts, pushed to video channels or outdoor display screens.

But how can we present our story effectively?

The 7 principles of a compelling presentation

It’s not what you expect it to be!

For starters, we must realize that most people in the audience have a limited attention span. Yes, they came to see you and your message, but only up to a certain point. After a while, their attention wanes.

If your audience is truly interested, they will join you in your masterclass, buy your book, attend your work shop, and enroll in your program.

Treat your presentation as your calling card

Your audience will love a good story, especially if presented with eye-catching visuals. Poignant visuals will enhance a good story manifold.

Focus on key story points. Work on your presentation flow. You might present your solution first, rather than building a logical story flow where the solution is your last screen. Or, start your presentation by introducing your character.

No 1: Keep it simple

Simplify your visuals and message. Your presentation serves your idea. It is you who the audience wants to hear from. For instance, this slide introduces you, simply as Owlsy. Build an immediate connection with your audience by giving this friendly introduction.

Benchmark your presentation through simplicity

As the author, ask yourself these questions throughout the process of building your presentation.