5 UX phases to define a resonating brand voice: Know your audience, define business values & voice tonality, implement voice refinement, and trust the team.

5 UX development phases to create your brand’s voice

Knowing your audience, business values, voice tonality, voice refinement, team trust

Defining your brand voice embraces several levels of research and messaging development. From knowing your audience in depth to formulating your brand’s tonality with key research insights is the foundation to your brand development.

Whether we develop a personal brand, a start-up, or refine an already existing brand, the following 5 UX phases help to structure a methodology that sets a clear path to defining your brand voice with measurable outcomes.

1. Know and recognize your audience

Before any messages, call-to-actions, or even taglines can be set, the audience or user base needs to be defined.

Who are our customers? What are their needs and motivations? What are their communication preferences?

Invest time upfront to research and define your audience before developing any key messaging and branding.

Research can be further broken down into categories such as establishing your audience’s demographics and environment, psychographics that include the audience’s interests and lifestyles, pain points and…