UX tools that can drive content creation and ideation.

5 Creator-Friendly UX Tools to Enhance Content Development

How to defy both writer’s and designer’s block, and never encounter a blank page again

1. Write an Initial Problem Statement (IPS)

An IPS is widely used in UX as a catalyzing statement to kick off research into any topic. When writing an IPS, we identify an essential problem that a person, or a group of people, small or large, encounter in their lives. The problem looms so large, that a solution must be found. The product we are developing helps the person or groups of people overcome this problem and to then experience a successful outcome.[1]

The development of a story idea into an IPS helps define important key elements, such as who is the hero, what action is necessary, what presents as an obstacle, and which goal is set as a finale.

We can use an idea for a story and develop it into an IPS. For instance, if we write a story that presents as an adventure story of a young woman hoping to sail her boat across a lake despite her fear of water monsters, we can encapsulate her story in an IPS.

Using the concept of an IPS, we can formulate her story in three parts:
How might we help the heroine [user] / sail across the lake despite her fear of water monsters [action/obstacles] / by providing her with the help needed [support].

We can also add a goal statement to the formulation. The goal is usually stated towards the end of an IPS.

How might we help Anna Bella [heroine] overcome her fear of water monsters [action/obstacles] by providing her with an expert female captain who can teach her the art of sailing [help/support], so that Anna Bella can safely sail across her beloved Lake Winnitipaque [goal]?

Read up more about how to write the perfect IPS.

2. Add details to your IPS statements and expand them into story elements

As we stated the user/heroine, as well as her obstacles, her support and help to reach a goal, we can dive deeper into the details.