5 Creator-Friendly UX Tools to Enhance Content Development
How to defy both writer’s and designer’s block, and never encounter a blank page again
1. Write an Initial Problem Statement (IPS)
An IPS is widely used in UX as a catalyzing statement to kick off research into any topic. When writing an IPS, we identify an essential problem that a person, or a group of people, small or large, encounter in their lives. The problem looms so large, that a solution must be found. The product we are developing helps the person or groups of people overcome this problem and to then experience a successful outcome.
We can use an idea for a story and develop it into an IPS. For instance, if we write a story that presents as an adventure story of a young woman hoping to sail her boat across a lake despite her fear of water monsters, we can encapsulate her story in an IPS.
Using the concept of an IPS, we can formulate her story in three parts:
How might we help the heroine [user] / sail across the lake despite her fear of water monsters [action/obstacles] / by providing her with the help needed [support].
We can also add a goal statement to the formulation. The goal is usually stated towards the end of an IPS.
How might we help Anna Bella [heroine] overcome her fear of water monsters [action/obstacles] by providing her with an expert female captain who can teach her the art of sailing [help/support], so that Anna Bella can safely sail across her beloved Lake Winnitipaque [goal]?
2. Add details to your IPS statements and expand them into story elements
As we stated the user/heroine, as well as her obstacles, her support and help to reach a goal, we can dive deeper into the details.