5 best practices to design a brand logo with SEO support

It’s all about the brand’s story, scalability of design, SEO keyword development, brand identity, testing & iterating

To have the opportunity to design a brand logo is the most rewarding part of a designer’s career. At least, it is for me. To contribute to a company’s brand recognition with a logo seen on products, spaces, and other materials is an amazing culmination of all our talents.

Think of the folks who designed the Starbucks mermaid siren. Since Starbucks’ launch in 1971, the logo has been iterated many times and has grown to become a ubiquitous symbol for innovative beverages and food experiences.

1. Tell the brand story with a scalable and adaptable design

Scalability and adaptability of the brand logo are highly prioritized in a digital design environment.

Simplicity in logo design is a good starting concept. To design in the cleanest and simplest fashion emphasizes the logo’s impact. If a logo is too complex, it will be difficult to feature it on different platforms and screens.

However, other factors must be taken into account. For instance, does the logo represent the company with a single graphic icon (think Airbnb), or is it a representation of a company’s name (think UBER), or, is it both, icon and name (think…